If you’re one of those people still struggling to level up your conversion rates with your leads, then you may dig deeper into the actual problem. Brand identity is something that cannot be tucked down in a single sleeve of business attire. It is more, it is how your audience respond whenever your name comes up, or how well your social media campaigns work, and not only these, there’s perpetually more. And it is quite the possibility that when you’re crashing yourself to convert leads, it has something to do with your brand exposure, of all other things! In this article, we’re discussing some of the vital factors that you may have forgotten to pay attention to earlier.
Basically, when you’re in this journey of cultivating brand imagery it consists of several factors like your customers, your purpose, the logo you choose as your brand’s status, and also what the market is telling you to do.
When you are creating a brand identity for you, your audience means everything. You have to think about your customers first because they are the people from several demographics who are going to consume your ultimate products and services. Therefore, it is an exclusively essential job to determine who are you targeting and why.
It may look like an easy task, but finding out the customer base and also outlining buyers persona to make a solid strategy for your brand from scratch is something that takes a massive amount of effort. When you’re ready to churn out and niche down the categories of your customers, you can attract more attention to your business, instantly. While defining your target audience, you have to look for the answers to some questions like how old are your customers? What kind of product suits them? Or what are their needs? What kind of logo design would work for them? etc.
You should develop brand integrity around your customers, think from a practical perspective, you’re building it for them to respond or take action.
Once you’ve figured out your target audience, the next thing you can start paying attention to is their pain points, or how would you like to address them. You can research some more on what kind of problems do they face, and then you will be able to build strategies for your brand credibility that would definitely provide them with the best solutions.
Ensuring an excellent customer experience is so important for a business, that it goes a long way to the level where customer retention will not be an obstacle anymore. You should always focus on what value are you bringing into this business while focusing on making your brand, reliable, and familiar with the customers. Brand identity is enhanced when you’re always ready to walk that extra mile for your consumers, to make sure their requirements are been met.
It is nevertheless to say, that your brand logo is every bit of your brand when it comes to visually representing what you have to offer. The most successful and resilient brands around the world have the most memorable and consistent logo design, you can count on that. McDonald’s, Adidas, Mercedes, Starbucks, or Nike you can look at any of the logos and you’ll get the idea what a logo means to a brand and its eminence.
And for your brand to stand out, you need to give people something to remember you by, something which is easily recognizable and resumes to make a compelling image on your customer’s mind. There are so many important things to keep in mind for your logo design. The color palette, or typography, figures, patterns, and it might take a lot which can be overwhelming, sometimes. A simple dentist logo should give that impression with a unique twist and should not be mixed up with a pharmacy brand identity. That is why leaving it to the experts will be the best idea, your logo should be able to connect the audience to your business message and it needs careful consideration.
It is true that logo design has a tremendous role to play in your branding strategy, but it is also very important how do you want your brand to look, in front of the entire table. And the table has numerous guests like your customers, your stakeholders, providers, and more. For your brand image to work out, you need the personality for your brand to establish first. It is crucial how your marketing strategies perform and what kind of voice and tone do they reflect.
Once you have a clear idea about what your brand’s persona is, it gets easier to jot down the ideas and formulate a great brand exposurefrom them. Otherwise, it only sends out mixed communication and confuses your audience about your brand.
We have discussed the customers till now, but while creating a brand you cannot leave your competitors out of it. Market research is as essential as customer research because without any hint of the trends and triggered cultures you can’t establish a successful brand identity.
It is also necessary where your brand stands in terms of comparative analysis, especially in a business world where the online marketplace has a huge role in making or breaking someone’s brand loyalty.
If thorough research is not present there in your branding strategy then how will you be able to align your brand personality with your customer needs while keeping your brand value intact? It can be phone calls, online tools, forms, and surveys but market research should be on your priority list along with the target audience, brand value, logo design, and brand personality.
We hope we have provided you with at least some help in discovering your brand identity. Once you’re down with the complete plan, do not stop there. If you want some help to take your brand awareness to the next level, we’re always here for you. Sustaining consistency for your business will going need to need regular audits so we would recommend you not to settle for anything less!
| Guest Post by Monica Brown
Monica Brown is a ghost author and freelance writer who writes on any topic you hand to her including business, marketing, finance and design.
BRANDING IS WHAT WE DO™ is a Denver, Colorado branding and graphic design agency that specializes in Logo Design, Label Design, Packaging Design, and Business Identity branding. The company is ranked among Denver’s Best Branding Firms and is conveniently located in Downtown Denver for in-person consultations at 1200 17th St. Floor 10, Denver, Colorado, 80202. For more information or to schedule an appointment, call 303-396-0292.