BRANDING IS WHAT WE DO™ is your partner for all your graphic design needs in Denver, Colorado. We focus on one thing and one thing only: branding. We help you create the visuals and voice for your brand for all of your marketing pieces. Give us a call to start building your brand the right way.
In this post we discuss three important ways to leverage graphic design to achieve a killer landing page. A landing page is the first thing new customers will see when they try to learn more about your business. Your goal is to hold their attention to get them to take up the Call To Action, whether that is purchasing or contacting you for a quote. Below are three ways you can make your landing page more effective.
Understand the feeling you want your customers to associate with your brand. If it’s an all natural soda company you may want your customers to feel healthy and refreshed. Using imagery such as a group hiking on a hot day drinking your branded soda or simply a beautiful photo of a lake, will evoke a good feeling thats now associated with your product. But keep it relevant to your business and high quality imagery. Most consumers are so bombarded with ads everyday that they can spot a lazy stock graphic or photo when they see one. You want them to feel connected and excited when they get to your landing page so don’t skimp on quality. A beautiful image can mean the difference between a visitor contacting you or going back to Google search.
Current visitors to your site will have a short attention span, it’s important that you provide just the right amount of information in an attractive way. Put your most important information on the landing page, the information that speaks directly to your audience and do it in few words. Anything else can go on your About page or your Product Information page. To keep your audience engaged try to remember “Show, don’t Tell”.
Let’s say you want to explain how easily your customers can sell their designer shoes with your site. Use graphic design elements to show your customer shipping their shoes to you, posting the shoes on your site, and receiving a check back.
Create a concise look using color, shapes, and a tone that reflects your brand. Your brand’s personality should shine on your landing page. This is another use of the idea “Show, don’t Tell”, your landing page should convey a character type. A landing page for a gym might convey an intense and disciplined character by using bold colors, Army font, and aggressive rhetoric whereas a children’s educational site would probably show whimsey with pastel colors and cartoon characters. To figure out how to convey your business’s personality ask yourself: “who” would your audience would respond to best? What qualities does that “person” have?
BRANDING IS WHAT WE DO™ is an affordable graphic designer and provides custom printing services in Denver, Colorado at One Tabor Center Downtown 1200 17th St. Floor 10. For a free graphic design quote, please call 303-396-0292 or email us. Our services include: