We get it, you want your new logo design to be unique, attract customers, make you look professional, be a building block for your brand. A good logo design can accomplish these things and its a necessary tool for your business, but it should be seen as just that – a tool.
A common issue with logo design is when its designed solely on the personal preferences of the client without the branding expertise of the designer. When it comes to design, you are hiring a designer for their expertise. They understand design trends and different design styles and can create a logo that works for your business. Without their expertise at best you’ll create a logo that only speaks to you, at worst it will be off putting to customers.
Here are a few things to consider when your designing your logo to make sure it functions as a branding tool for your business:
The advice above is mostly about asking yourself one thing: what you are not seeing? An experienced graphic designer has a trained eye and has studied trends that work and design that doesn’t. Ask your graphic designer for advice when designing a new logo, they can create a logo that is useful to your business if you let them use their expertise.
BRANDING IS WHAT WE DO™ is a local Denver, Colorado graphic design firm that specializes in Logo Design, Branding, Creative Marketing Design Materials, Custom Product Packaging Design, and Graphic Design for all media types such as digital, print, large format Out-of-Home Advertising Design, and more. Contact us to schedule an in-person meeting with us at our Downtown office located at the Tabor Center at 1200 17th Street.