A great logo design communicates to your audience that your business is professional, trustworthy, and superior to your competitors. It should inspire trust that you know how to get the job done.
Here are three things you need to consider before designing.
Think about the shop signs of medieval times, before the majority of people knew how to read; a cobbler’s sign would have a boot, a butcher would have a cow. These signposts had to be clear about the type of business they were. Today you do not have to be quite so blunt but you are essentially trying to accomplish the same thing – use an image to convey a message. What ideas do you want your logo to provoke, what emotions? You might want to convey a feeling of playfulness, or stability, or health. Know what you want to communicate then create an image that will serve that purpose.
Nike, McDonald’s, Apple, as each of these companies come to mind so do their logos. Each logo is clean, simple and above all memorable, your logo should be too. You don’t need a lot of bells and whistles to create a memorable logo but you do need an elegant design that is versatile with different color schemes and print options. It’s difficult to see an image of an apple and not think about a multi-billion dollar company. Will your logo have the same effect?
When branding your company your logo is your sigil. Whether you advertise through email blasts, apparel, or on the side of a bus your logo needs to work in all formats. There are two important things to remember to make sure your logo is versatile: You must be able to resize it and it must work in different color schemes.
You need to have your logo in a vector image file. A vector image means that if you need to print your logo on the side of a plane then turn around and print it on a keychain you can do it!
When it comes to the color of your logo you will have a set color palette that works with all of your branding visuals. However, you are most likely advertising yourself on multiple social media platforms and marketing using printed products. Your logo should work in multiple color schemes. Perhaps your chosen palette looks great on facebook but you need to print apparel for your employees and a black and white scheme works better. It’s best to have the files ready so getting something redesigned does not delay your marketing goals.
BRANDING IS WHAT WE DO™ is your best choice for Logo Design in Denver. We begin with creating three different logo design concepts for your review, then we let you make any changes and edits to finalize your favorite logo design. Once we have finalized your logo, we prepare your Vector and high-resolution image files so you can start branding the right way!
BRANDING IS WHAT WE DO™ is located in the heart of Downtown Denver at the corner of 16th Street Mall and Larimer St. Call us to schedule a free consultation today. 1200 17th St. Floor 10, Denver, CO 80202 | 303-396-0292.